Physical and electronic security vendors whose products make a substantial impact on dealers and integrators should submit nominations for the 2025 Security Sales & Integration MVP Awards.
The MVPs — short for Most Valuable Product — are in their 11th year and are universally respected in our industry. What sets the SSI MVP Awards apart is their goal. The MVPs recognize products that affect dealers and integrators’ businesses in meaningful and positive ways.
Yes, our judges analyze the technical merits of the products. However, the judges also consider products and technologies’ ability to help integrators open up new avenues to capture a wider customer base. Plus, they assess whether the products enable dealers/integrators to design and install systems faster and, thus, more profitably.
The judges even consider whether nominated solutions help dealers/integrators gain substantial profit margin on the equipment.
SSI MVP Awards: Nominations Open Now
Nominations are open NOW for the 2025 SSI MVP Awards! Click to our entry site to make your nominations today!
“One way Security Sales & Integration helps security dealers, installers and integrators run their businesses better is by spotlighting products and technologies that they can leverage to ensure their clients and their property are safe and secure,” says Dan Ferrisi, group editor, commercial and security, Emerald. “The MVP Awards program exists to spotlight the very best new products that installers and their clients should be aware of.
“And with respected and experienced security integrators and consultants as judges, you can rest assured that the winning products are truly deserving of this high honor,” he says.
Of course, the 2025 SSI MVP Awards cover a wide range of categories relevant to physical and electronic security businesses. They include the following: access control, business operations, central station/monitoring, fire/life safety, home controls, installation aids, intrusion detection, miscellaneous security products, security apps and video surveillance.
How to Submit Successfully
We’ll ask each 2025 SSI MVP Awards entrant to submit several items for the judges’ consideration. These include a product specification sheet, a product description (fewer than 200 words), a brief description of the three most important product features, an assessment of how the product benefits dealers/integrators, a short promotional description that we can publish online and/or in print, and photo assets to support the nomination.
Our unbiased judging panel of credible industry leaders, along with the editors of Security Sales & Integration, will consider all aspects. In particular, judges will think about innovation, functionality, competitive advantages and installer benefits.
Security Sales & Integration will announce the winners of the 2025 SSI MVP Awards in April. It’s the perfect time to grab attention since everyone’s eyes will be on ISC West and the physical/electronic security world.
The extended (and final) deadline to enter this year’s SSI MVP Awards program is Friday, March 21. So, don’t wait another moment! Submit your nominations today!
Click here to check out all of our ISC West 2025 coverage!
