DALLAS – The Electronic Security Association filed a petition for review with the United States Court of Appeals for the Fifth Circuit on Oct. 22 in response to the Federal Trade Commission’s click-to-cancel rule.
“The FTC’s click-to-cancel rule imposes unnecessary and unlawful burdens on America’s electronic security and life safety companies,” wrote ESA chairman Kevin Stone in the association’s response. “Auto-renewing subscriptions give residential and commercial customers peace of mind in knowing that their security and life safety services will continue uninterrupted until customers choose to cancel the service.
“The click-to-cancel rule makes auto-renewing subscriptions more complicated and expensive, raises concerns of liability, and it will lead to more interrupted service and higher prices for customers. We are proud to go to bat on behalf of our members and the customers that rely on our integral services. We are confident that the courts will set aside the FTC’s click-to-cancel rule,” he wrote.
Why ESA Opposes the Click-to-Cancel Rule
ESA’s latest effort is a continuation following the association’s submission of comments to the FTC and industry allies. In those comments, the industry explained that it is “largely based on a month-to-month contract renewal model that has worked well for decades,” according to the association announcement.
“Consumers of security systems know every day they have security as they interact with it every time a door is open and home or in the office,” the ESA announcement says.
“We are not a jelly-of-the-month club, or some exotic gym membership hoping to trick consumers and lock them in for a long contract,” says Jake Braunger, ESA’s vice president of advocacy and public affairs.
“If a mistake is made in canceling those contracts through a click-to-cancel method everything is fine,” he says. “If a mistake is made and someone doesn’t know their security and life safety contract was cancelled there could be destruction of property, or even loss of life.”
“Consumers change contact information and payment information quite regularly,” according to the ESA announcement. “They expect their security and life safety systems to continue to serve as a deterrent. If the industry was forced to simply shut off that deterrent with no notice because of click-to-cancel rule the consumer would be in an incredibly dangerous position.”
