ATLANTA — Longtime alarm industry advisor and consultant Michael Barnes will be presenting “The U.S. Electronic Security and Life Safety Market – What You Need to Know” as the closing luncheon speaker during ESX 2025 (Electronic Security Expo) at the Cobb County Galleria Convention Center June 19 at 11:45 a.m.
In his presentation, Barnes will review U.S. revenue growth, market share breakdowns, operating key performance indicators and more. Here’s what you need to know to benchmark your business and make smart decisions for 2025. What are the upcoming threats and potential market value and capital trends?
This session is “your road map to leveraging data and market intelligence for smarter decisions and sustainable growth in 2025 and beyond,” according to the ESA announcement.
More About Barnes at ESX 2025 Closing Luncheon
“The session will equip attendees with what they need to know to benchmark their business and make more informed decisions,” says Barnes in the ESA announcement. “The aim of the session is to provide attendees with a roadmap to leverage data and market intelligence for smarter decisions and sustainable growth in 2025 and beyond.”
An advisory and consulting firm that specializes in the security alarm industry, Barnes Associates has advised on more than 260 alarm company acquisitions and financings with an aggregate transaction value of more than $27 billion.
The firm’s long-term history and focus on the security alarm industry “provides them with a broad and deep understanding of the industry’s players, growth and operating dynamic, performance envelope, flow of capital, and valuations,” according to the ESA announcement.
“Mike’s data-driven approach at our closing luncheon perfectly captures what ESX is all about,” says George De Marco, ESX chairman, in the announcement. “His insights on leveraging market intelligence give our members practical strategies they can implement immediately. This exemplifies ESA’s commitment to equipping our members with the tools and knowledge they need to thrive in today’s competitive landscape.”
An Executive, Deluxe or Expo Plus pass type is required to attend the closing luncheon presentation by Michael Barnes on the ESX 2025 Main Stage.
