Nice Welcomes Ryan Knavel as Director of Sales

Over the last decade, Nice touts that Knavel’s leadership and support has resulted in dealers evolving to top revenue producing partners throughout the United States.
Published: November 7, 2022

CARLSBAD, Calif. — Nice, a global manufacturer of smart home, security and building automation solutions, announces Ryan Knavel has joined the company as director of sales, USA-West.

Knavel will lead sales for the western United States with a focus on establishing and growing the local markets. Teams under Knavel’s direction will assist Nice partners in accessing innovative solutions — all from a single source, according to the company.

“Ryan provides us with incredible leadership qualities and an accomplished record of developing successful sales strategies to help his partners grow their businesses,” says Jeff Costello, vice president of sales at Nice North America. “As director of sales, Ryan will lead a team of best-in-class regional sales managers, committed to supporting our growing dealer and distributor base.”

Knavel is an established sales leader in the residential technology industry, with over 25 years of experience in defining and developing sales programs. He has established regions from the ground up, building revenue from scratch and achieving double-digit growth, even during the most challenging years, according to the announcement.

SSI Newsletter

Nice says Knavel’s unique experience leading and managing sales for broad, multi-product portfolios will be key in supporting regional teams and partners during the transition of ELAN, SpeakerCraft and Panamax to a comprehensive CI solution branded Nice. Knavel formerly served as regional sales manager of Snap One and Control4.

“I am excited to take on this opportunity during this momentous time of growth for Nice,” says Knavel. “I will ensure my regional sales managers and their teams have every tool necessary to think critically, creatively, and to leverage the unified brand and strong product portfolio to its fullest potential.”

Over the last decade, Nice touts that Knavel’s leadership and support has resulted in dealers evolving to top revenue producing partners throughout the United States. The company says he excels at building relationships and expanding partners into new categories.

Teams under Knavel will support partners with delivering solutions from an innovative product ecosystem across the residential and commercial sectors.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series