PITTSBURGH – Intelligent security and smart automation solutions provider Vector Security, Inc., announces it has renewed multi-year sponsorship agreements with the National Hockey League’s Caroline Hurricanes, Columbus Blue Jackets and its hometown Pittsburgh Penguins.
As the official security partner of the Blue Jackets, Hurricanes and Penguins, Vector Security will receive in-arena sponsorship exclusivity in the home and business security categories, according to the company announcement. Vector Security has been a sponsor of its hometown hockey team since 2018.
The Penguins partnership offers Vector Security branding opportunities that include virtual digital signage in the ice and on the boards, branded metal detectors, LED and digital displays throughout the arena, including House Rules sponsorship before the games for brand exposure on television and social media and to the more than 800,000 fans that fill PPG Paints Arena for home games each year.
The agreement also includes radio advertising on the Pittsburgh Penguins Radio Network, digital advertising on pittsburghpenguins.com and the Penguins mobile app, 1st Period Stats collaborative social media campaign, game day and other promotional events, as well as additional benefits.
Why Vector Security Partners with Pittsburgh Penguins
“We are excited to continue our partnership with the Pittsburgh Penguins for another three years,” says Art Miller, vice president of marketing for Vector Security, in the announcement. “We are based in Pittsburgh, so this beautiful city is our hometown and we are honored to support a team that is as committed to the community as we are.
“We look forward to continuing our momentum as we further our brand in this dynamic market while sharing unique experiences with our customers and hockey fans through our partnership with the Pens,” he says.
Vector Security’s Growing NHL Security Partnership
As a Hurricanes sponsor, Vector Security branding opportunities include in-arena LED digital displays, in-ice logo, branded metal detectors and title sponsorship of the Hurricanes Siren Sounder feature for maximum brand exposure on social media and to the nearly 550,000 fans that fill Lenovo Center for home games each year.
The agreement also includes digital and social promotion, radio advertising and other benefits.
“Over the last few years, we have expanded our local presence in the Carolinas and this market continues to be an area of growth for us,” says Miller. “This partnership with the Canes is a perfect fit as we further our brand presence and commitment to this community. Together with the Canes, we look forward to elevating the fan and customer experience and driving a winning, team-based culture.”
Vector Security branding opportunities with the Columbus Blue Jackets include scoreboard, LED and digital displays within Nationwide Arena in downtown Columbus; in-ice logo for maximum brand exposure on television and social media and to the hundreds of thousands of fans that fill the arena for home games each year; magnetometer security devices, radio advertising and other promotional benefits.
“Our partnership with the Blue Jackets underscores our commitment to the Columbus community and demonstrates our ongoing efforts to strengthen our brand presence in the area,” says Miller in the announcement. “The shared values between Vector Security and the Columbus Blue Jackets – hard work, patriotism and pride – make this partnership a perfect match.”
