As the physical and electronic security industry gears up for Global Security Exchange (GSX) 2024, installers and integrators’ interest is piqued. Everyone wants to see what vendors are planning to showcase Sept. 23-25 in Orlando, Fla.
One of the buzziest companies is ButterflyMX, an access control leader known for delivering secure, convenient property access.
Here, Security Sales & Integration speaks to Frank Frehill, director, partner team, ButterflyMX, to get a preview of the company’s GSX 2024 plans.
Frehill not only reflects on industry trends and how ButterflyMX is driving innovation but also hints at the exciting catalog of products the company is showcasing at GSX this September.
Read on to learn all the details. And be sure to visit ButterflyMX at GSX 2024 at Booth #853.
Security Sales & Integration: What are some of the biggest industry trends or developments you’ll have your eye on this year?
Frank Frehill: Our overall mission as a company has always been to make property access simple — and at GSX this year, we’re committed to continuing that by focusing on the growing demand for unified property management systems.
Property managers want to be able to manage all of their property’s hardware from one integrated platform. This trend is driven by the need for streamlined operations, where access control, security, tenant communications, and maintenance requests can all be handled in one place.
The convenience and efficiency of managing multiple parts of a property from a single system not only improve operational efficiency but also enhance the overall tenant experience.
Installers and dealers are directly impacted by this trend, as property managers prioritize systems that offer comprehensive, all-in-one solutions that enable centralization. The demand for technology that provides this level of integration is rising, and staying ahead of these developments is crucial for those in the industry.
SSI: How is ButterflyMX leaning into industry trends and seeking to drive innovation?
Frehill: ButterflyMX is at the forefront of the trend toward unified property management systems with the rollout of our new Security Cameras, which seamlessly integrate with all of our products.
By connecting to our Camera Gateway, these cameras work in tandem with our Access Control System, allowing property staff to manage access points such as entrances, parking areas, and other critical locations from a single platform.
And by linking any ONVIF-compatible security cameras to the ButterflyMX ecosystem, we’re providing property managers with the tools to oversee and control various aspects of their buildings in real-time, all through one cohesive cloud-based system, from anywhere in the world. This unified approach simplifies management processes, empowering staff to easily locate important footage associated with access events and ensure that only authorized individuals gain access, all from a single, integrated platform.
SSI: What specific products will you be showcasing at your GSX 2024 booth? What makes them unique and beneficial to dealers, installers and integrators?
Frank Frehill: We have an exciting catalog of products that we’re showcasing at GSX this year. We’ll be featuring our new Security Cameras, our Access Control System, and our Video Intercom System, all of which work together to streamline property operations while enhancing security.
You’ll also have the opportunity to join our Dealer Program in which partners can earn additional revenue by selling ButterflyMX’s award-winning Access Control System.
SSI: What are ButterflyMX’s biggest goals at GSX 2024? How will you measure success at this year’s show?
Frehill: This year at GSX, we’re excited to connect with potential partners and showcase how ButterflyMX can drive success for installers and dealers through our innovative technology and collaborative Dealer Program. Our hope is to leverage our proven track record and build strong relationships with established installers, dealers, and other leaders in the property technology industry.
Success for us means not only establishing new relationships but also enhancing the value we offer to our existing partners. We aim to demonstrate our commitment to empowering others in the industry, ensuring they walk away with a clear understanding of how ButterflyMX can help them achieve their goals.
SSI: If people want to connect with ButterflyMX either onsite in Orlando or in general, what’s the best way they can do so?
Frehill: We’re always excited to meet new faces, so be sure to come see us at Booth #853! If you don’t have time for a meet and greet, our phone lines are open. Give us a call at (800) 398-4416 or email sales at [email protected].
SSI: What is your company’s overall value proposition to installing security dealers/integrators? Why should they partner with your company?
Frehill: ButterflyMX is the only unified property access control system on the market — and we’re already installed in over 15,000 buildings. Dealers and integrators can confidently partner with us, knowing we’re a trusted provider of state-of-the-art proptech devices and services that their clients are looking for.
When security dealers and integrators partner with ButterflyMX, they gain the opportunity to grow their business, earn additional revenue, and access support from ButterflyMX in the form of training, marketing materials, and revenue opportunities.
By aligning with ButterflyMX, they’re choosing a partner dedicated to driving personal and team-wide success, support, and a shared commitment to delivering notable security solutions to clients.
