In 2000, only half the U.S. population was accessing info through the internet; today, estimates are about 95% to 98% of the 131.2 million U.S. households do.
Internet access has become a necessity versus a luxury, heightened and hastened (to broadband) by the pandemic. With fast connectivity and unlimited content and videos available to all, technology — and especially do-it-yourself technology — has rapidly risen.
Parks Associates recently reported that one in 10 U.S. internet households already own a DIY security system. What’s more, although 2023 residential system adoption is steady at 31%, and while larger companies have seen gains or remained unchanged, “the smaller players, including local traditional players, are seeing their share of the market dwindle.”
That’s why Napco’s highly anticipated, award-winning Prima Smart Security/Video/Automation System was designed to give even smaller dealers the full-featured tech clout, efficient system-deployment options and backend control formerly only available to the big nationals.
With Prima and its revolutionary, five-minute installation, dealers can get more RMR-earning systems/day online in their choice of three ways: They can ship preconfigured Prima to their customer for self-setup as a DIY or Do-it-with-Me solution.
They can have their salesperson sell and set up same time, avoiding scheduling hassles and labor shortages. Or they can use Prima’s full array of pro-grade upsell and smart-home accessories within traditional custom installations.
Judy Jones is the VP of marketing for Napco Security Technologies.
