In an exclusive interview with Security Sales & Integration, Jim Grass, vice president of sales for Singlewire Software, reflects on key opportunities in the ascendant mass notification category and how integrators can deliver real value in the space.
At the outset of the conversation, Grass reflects on the state of the workforce today. Post-pandemic, workforces continue to be mobile and fluid, with a strong continuing trend of “hoteling” workers who are not tethered to a particular space.
“Being able to communicate to those people effectively can be a challenge,” Grass acknowledges. Plus, he says, we continue to see far too many unthinkable situations in workplaces across the country and companies need to be prepared to deal with them.
Singlewire Software Helps Integrators Pursue Mass Notification
Singlewire Software, of course, plays a leading role in partnering with integrators exploring the mass notification category.
According to Grass, “Our tagline is ‘Detect, Notify and Respond,’ and that’s what we really help customers do. And we help our channel partners work with customers to better detect the issues happening, notify their staff of what’s going on, and better respond and more quickly respond to the issues that might be out there.”
What makes Singlewire Software different, Grass says, comes down to this: It’s really that facility-based communication platform. “We are just software-based,” he says. “So, we help customers leverage their current infrastructure and maybe infrastructure that they’re looking at purchasing.”
So, if a customer is looking to upgrade to IP speakers or wanting to shift to a hosted phone system, Grass says, Singlewire Software can “…help enable those type of technologies to better communicate daily or in the case of emergencies.”
Later in the interview, Grass makes clear that he believes all integrators should be looking at the mass notification category. And he underscores that Singlewire Software stands ready to help channel partners realize more revenue and become stickier with their customers.
Grass particularly highlights abundant opportunity (and need) in healthcare, K-12, retail, manufacturing and other verticals. “Those types of customers really have the need for technology such as this,” he declares.
Watch the full video Q&A below for the whole story on mass notification from Singlewire Software and Jim Grass.
